#NRImoneyclinic #Stockmarketbasics #Investing
Five Points To Know Before You Buy Shares Of A Company
WILL THIS COMPANY SURVIVE OVER NEXT 10 YEARS ?
Technology Companies May Or May Not Survive
Is It Prone For Technology Related Disruption ?
Does The Company Have A Good ESG Score ?
Is It In A Stable Business ? FMCG, Engineering, Pharma, Banks Etc
IS IT A CUSTOMER FACING INDUSTRY ?
Easy To Understand Customer Facing Industry
Ex: FMCG , Banks , Retail , Automobiles
Difficult To Understand Non Customer Facing Companies
Ex; Industrial Chemicals, Engineering , Software
HOW MUCH DEBT IS ON BALANCE SHEET ?
High Debt Is A Reason For Companies To Close Down
Debt Free Companies Fare Better
Debt:Equity Ratio more than 1:1 Is Not Desirable
DOES THE COMPANY EMBRACE TECHNOLOGY CHANGES ?
Absolutely Essential To Quickly Adopt New Technology
Business Badly Suffers If Technology Changes Are Not Adopted
IS THE COMPANY A MARKET LEADER ?
Leaders In Business Survive And Thrive Better
Has It Branded Itself Well ? Ex Maruthi
Has It Built Power Brands ? Ex HUL
Does It Enjoy Customer Loyalty ? Ex LIC
Has It Built A Robust Network ? Ex SBI
Is It In A Monopoly Business ? Ex IRCTC
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